Maybe you discount services. Maybe you just tell staff to double down on talking about dental care. Whatever you do, you need to have a goal. That goal need to be simple and measurable and it needs to carry through for the remainder of the year. "Wait!" You say, "How can it carry through for the rest of the year? And why should it?"
First, to answer that question, we have to start with the premise that the goal of Dental Awareness Month (or any awareness month, for that matter) is to help your staff remember to create compliance. After all, you are hopefully not just rescheduling dentals you would have done during the rest of the year to take advantage of a discount, right? The goal is to create year-round awareness by creating habits in your staff through one month of focus.
Graph Number one shows what happens when you simply discount for one month. Your hospital was averaging 10 prophies a month and your goal was 20. You discounted, you staff said, "hey this month we've got a discount," and you get to twenty. However, none of your habits changed, so all you did was steal 10 prophies from the following months, and next year our goal will be exactly the same: 20. You gain nothing.
Your goal during an awareness month should be to change your staff's habits. Discount or no, the staff needs to learn how to discuss dental care and prophies to clients. The goal of this month is to, yes double the amount of dentals, but also to improve your overall ability to create compliance.
The above graph shows (in a perfect world) what would happen if you use your awareness months to build on the importance of dental compliance within the hospital. If you spend your time educating your staff on how they can educate clients. If you get complete staff buy in, maybe then next year's goals will look more like this:
So, if you want to know if your Dental Awareness Month was a success, don't just look at February, look at the rest of the year.
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