What is your website doing?

What story does your website tell? Is it static or constantly changing? Believe it or not, you do not want a static website. The more that your website it clicked, shared and linked, the higher up it shows in Google.

We won't get bogged down in all of the various ways that your website needs to function to have a decent listing on Google, that is far to much to cover in one (or 100) posts. But assuming that your website has a modicum of searchability, you need to keep it alive.

You want your website to be a place for people to visit more often than the first time they look for you. You want to be a resource. You want your clients, and your would be clients to find more value in your website than finding your phone number.

This means that in order for your website to be active, you need to be active. Your blogposts need a page on your website, and the events that you are doing (or that you care about) should be shared there.

This is especially easy with equine veterinarians. Keep your website relevant by posting horse show dates and equine events. Horse people are especially active in their various communities and they will be more inclined to use a veterinarian who is a part of that community. That doesn't mean you need to show horses in seventeen events, it merely means you need to know when these events are occurring and post them on a calendar on your website.

Small animal veterinarians have less to work with. Dog shows are few and far between and most dog owners will never go to one. But what dog owners do care about is sales at their favorite place to find food (if it isn't you), adoption events, fundraisers for local shelters, and dog and cat-centered events.

You can also increase interest in your website by posting the results of social media contests there. Announce your awareness months, any sales or deals you may be having, or anything relevant.

Many websites allow online appointment scheduling, valuable email addresses, access to patient records and links to online pharmacies. All of these drive traffic to your site.

The more traffic your website receives, the higher it will show up on Google. It's that simple. You may have paid a lot of money for your website. Don't use it as a high tech yellow pages.