Do you want your hospital to remain nimble and relevant? Well, staff matters. Staff is the face that greets your customer, the face that sticks the thermometers where the sun don't shine, and the face that helps create client compliance. Your staff handles the pet in the back and ensures a smooth work flow so you don't spend your whole day in a state of hysteria. Lastly they are the glue that holds the culture and vision together. They're the people who remember the birthdays and bake the cakes, remember which clients have kids in soccer matches and which just lost a spouse. People personify your hospital's vision, they embrace it and move it forward. Their actions lets your vision shine through to your clients.
We all know when a hospital begins to fall apart, when people begin to bump up against each other instead of gliding past, when back biting and eye rolling become normal, and you begin asking people to just show up, shut up and do their jobs.
How do we keep this from happening? It doesn't happen all at once. It happens slowly, incrementally. In happens with the addition of one employee, or a sea change in attitude in another. Then before you know it you think you want to fire the whole staff burn the place to the ground and retire to the Bahamas.
Again, how do we stop this from occurring in the first place? Obviously, start off by hiring well, and by well, I am not talking about skills. Most staff skills can be taught quickly to an eager and intellegent pupil. What you want are not skills but attitudes. This is covered in depth here.
But what about afterward? How do you know if it's still working? People change, they slide into bad habits, bad attitudes and mistakes happen. What now?
Well, before you bring out your blow torch, sit down with the names of your entire staff in front of you and ask yourself this very simple question, would you hire them again?
If the answer is No, replace them, if the answer is ambivelance, then speak with them, counsel them, help them better succeed. If the answer is yes, then this is your core team. This is where excellence starts.
I suggest you do this at least every 6 months. I also suggest you make no excuses and give yourself no outs. If you wouldn't hire them again, then you're wasting your time and theirs keeping them on. Let them go. This goes for everyone, staff and doctors alike.
Once your staff knows that you will weed out the slackers and malcontents they will be happier. No one wants to work in a hospital riddled with bad behavior and laziness. These people unfairly punish your best workers who will work extra hard picking up their slack, putting up their broken fences and 'jollying' them along.
It's not easy, but I assure you. If you wouldn't hire them today, then they shouldn't come in tomorrow. It is as simple as that.
Wednesday, June 25, 2014
Wednesday, June 4, 2014
Declining vet visits: is education really the answer?
As a veterinary professional, our greatest overriding
concern is always prevention. Prevention is the key to everything. It is the
key to a puppy not getting deadly viruses, a middle aged dog staying active and
slim, and to an older dog having a mouth full of sparkly teeth, but we cannot
do it without the pet owner.
Every one knows that in the face of our industry’s
preventive care thrust, preventable disease is on the rise and veterinary
visits are on the decline. Part of this is due to financial constraints, and
part of this is our previous vaccine-centered veterinary visit, both of which we
are working on, but the last part may be pet owner education.
The veterinary profession talks endlessly about client
education. It is the Holy Grail that will turn our industry around and make
every hospital profitable. I too wholeheartedly believe that education will bring
pet owners in more frequently, but belief may not be enough. The facts may be
pointing in a different direction. Sure correlation isn’t causation, but there
is certainly no harm in looking for the problems within our hospitals (where we
can affect change) instead of without – where we cannot. We have, as an
industry, been stressing education for ten years, and for ten years, people
have been showing up less often – not more often – at many of our hospitals.
Why?
Perhaps education is only half the solution, and half of the
problem. Maybe we are educating our clients well, and then failing them in the
end, during the most important aspect of any veterinary visit: the exam.
Remember the adage that a little knowledge is a bad thing?
Well, perhaps all of our efforts with titles like “5 signs your cat is sick”
And “How to tell if your dog hurts” have backfired? What if our profession is
providing just enough knowledge to make our clients dangerous?
We all know how vital the exam is. The entire profession has
talked ourselves blue advocating exams over vaccines. Veterinarians are told
to explain their exams, “Look at Fuzzy’s teeth? See the tartar there?” We tell
clients that Fluffmeister’s lungs and heart sound okay, take a peek in the ears
and maybe glance in the eyes and take a look “under the hood”.
And we are doing everything we can to demystify medicine. We
explain heartworm cycles and tick behavior, tooth brushing and how to avoid
spoiling pets with treats, and then we say, “See ya next year.”
But maybe we need a bit of mystery. After all, I am a fairly
educated person, I can look in my dogs’ ears, I can look at their mouths (I
often do, and they are clearly not flossing), and I would certainly know if
someone was coughing, limping or acting lethargic.
If we want to emphasize our exams perhaps we need to create
a bit of mystery. Use the otoscope, use the opthalmascope, use a bit of jargon,
“the sclera is a bit red, Mrs. Hatmuffin, it’s probably allergies, but if
anything changes…” There’s a
reason Banfield uses a tonopen during every exam.
Think of what transpired during your own visits to a
physician: otoscope, opthalmascope, reflexes, breathing in and out, breath
holding, coughing, and that’s for the young and spry. We also inevitably pee in
a cup that is delivered to who knows where and is never seen or heard from
again (do they even run it?). Visiting the doctor involves a bit of mystery.
Maybe your pet’s visit should as well.
We are all trying to create educated pet owners, because we
all know that the ones who are all over the internet reposting dog-food recalls
are our best clients, but we need to remember that the more educated they are,
the more likely they are to demand more of us.
I worked with a doctor whose exam consisted of a TPR
(maybe), brief stethescope exam, token abdomen feel and a peek under the tail.
He believed people were in a hurry and wanted out of the hospital. Perhaps so,
but they were dropping good money to cart their dog or cat into the hospital,
the least we could do was honor their time with a thorough exam. Had this
veterinarian moved to three-year vaccines he never would have seen his clients
again!
We all believe that well-care and exams are the cornerstone
of well care, and so we probably need to double down on ensuring that those
exams look and feel the part to the client. And, bonus: a more thorough exam
might just uncover something – you never know.
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