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Wednesday, April 2, 2014

Tell 'em where you're going

Does your staff show up, do their jobs and go home? Is that it? Do you try to hand out assignments only to see everyone scatter like roaches? Does your team even know where your hospital is going?

I've asked hospital owners time and again to provide me with their hospital's vision, and it's like I'm asking them to build a spaceship and fly to Mars.

Just because your hospital doesn't have a vision statement, doesn't mean it doesn't know where it's going, but it can mean that.

What are you working toward? Are you just putting in the years until you retire? Are you just dealing with every day as it comes? If the answer to either of these questions is yes, then you have no vision. You have no vision, your hospital will have no vision, and your staff will mimic your attitude.

A hospital that is reaching towards greatness knows that it is reaching towards greatness even if there are no fancy words to tell everyone that. But a hospital that is drifting needs a vision if it wants to go anywhere at all.

Look at your hospital. Look at it from an outside perspective. What is it doing in the community? Why should a client choose you over your neighbors? What motivates your staff to challenge themselves. What gets you out of bed in the morning. Deep down at your core, why are you here dong this thing?

You have to answer these questions honestly if you want your hospital to do more than coast along. You need to hold onto that thing which drives your passions and dedicates you to your job, or your staff will just arrive, muddle through the day, and hold their hands out for a paycheck every two weeks.

Hopefully you want more, you're clients are certainly looking for more, the best members are demanding more or they will leave.